Niagara Falls, ON – The Niagara Falls Illumination Board is pleased to once again announce its participation in the World Wildlife Fund’s (WWF) global Earth Hour initiative. On Saturday March 24, from 8:30 to 9:30 p.m., the nightly illumination of Niagara Falls will be turned off for the hour to help raise awareness and support for action on the issue of climate change and biodiversity loss.

According to WWF, Earth Hour is the single largest symbolic mass participation event in the world. It has grown from a single event held in Sydney, Australia in March 2007, to a world-wide initiative, reaching millions of people. In 2017, an unprecedented 187 countries and territories took part, including over 3,000 landmarks that switched off their lights as a step toward taking action for our planet. Scheduled in late March, Earth Hour is planned to closely coincide with the spring equinox to ensure that most cities are in darkness as it rolls out around the Earth.

Established in 1925, the Niagara Falls Illumination Board is made up of representatives from the City of Niagara Falls Ontario, City of Niagara Falls, New York, Ontario Power Generation Inc., New York Power Authority, New York State Office of Parks, Recreation and Historic Preservation and The Niagara Parks Commission. It is the Illumination Board’s responsibility and mandate to finance and maintain the nightly illumination of both the Horseshoe and American Falls.