Niagara Parks Unveils New 10-year Strategic Plan

December 15, 2017

Niagara Parks

  • Strategic Plan highlights the environmental and cultural stewardship role that informs everything Niagara Parks says and does
  • Brand identity connects the vast and diverse experiences across Niagara Parks and the entire Niagara River corridor

Niagara Falls, ON – Niagara Parks is pleased to announce the development of a 10-year Strategic Plan for Ontario’s Niagara Parks to become one of the most spectacular Parks in the world.

From the very beginning, the Niagara River experience has been recognized as a very special place of reflection, of beauty and of natural wonder. Niagara Parks is a treasure and has a cultural heritage worthy of preserving and enhancing the natural beauty of Niagara Falls and the Niagara River corridor for all to enjoy.

In the spring of 2017, the Niagara Parks Commission reviewed its current vision, mission and values to determine if they truly reflect the Commission, its operations and the overall direction it intends to set for the future through its new vision. By 2028, Ontario’s Niagara Parks will be:

  • An innovative example of sustainability as the environmental and cultural stewards of the Niagara River corridor;
  • A welcoming, accessible and inspiring place offering world-class natural, historical, and authentic experiences;
  • A source of national pride and identity; and,
  • One of the most spectacular Parks in the world.

By delivering on the new plan, Niagara Parks will ensure long term success by focusing on four themes:

  • Preserving and showcasing our rich heritage, culture and lifestyle;
  • Leveraging and activating our natural wonders and iconic experiences;
  • Supporting a dynamic business environment with a focus on attracting investment, connection to local communities, job creation and economic well-being; and,
  • Taking experiences, services and hospitality to the next level.

“This new 10-year Strategic Plan both affirms and builds upon Niagara Parks’ mandate and ensures the values of preservation and conservation will continue to inform everything that this organization says and does,” stated Niagara Parks Commission Chair Janice Thomson. “Niagara Parks and Ontario are experiencing a period of growth and there is a huge potential to enhance the rejuvenation process by making our natural and cultural heritage come alive through telling and sharing the stories that set us apart.”

The development of an authentic and inspiring brand story will assist Niagara Parks in achieving these ambitious goals, by sharing the unique cultural heritage stories that differentiate the Niagara River experience from anywhere in the world. A natural accompaniment to the new brand story is a new brand symbol, which visually captures the essence of Niagara Parks. The new Niagara Parks logo; an oak leaf, connects with the rich 132-year history of the organization, while looking to the future, as a representation of sustainability and diversity; a mosaic of experiences, of people and of opportunity.

About Niagara Parks

Since its establishment in 1885, Niagara Parks has remained a self-financed agency of the Ontario Ministry of Tourism, Culture & Sport, entrusted to preserve and protect the land surrounding Niagara Falls and the Niagara River. Today, Niagara Parks boasts gardens, a horticulture school, recreation, golf courses, restaurants, heritage and historic sites, gift shops and, of course, Niagara Falls. In short, natural landscapes, history, family fun, hiking, culinary delights, attractions and adventure.

For more information, please visit niagaraparks.com or contact:

Tony Baldinelli
Senior Manager, Communications and Stakeholder Relations
(905) 356-2241 ext. 2206

Niagara Parks

Niagara Parks

The Niagara Parks Commission is committed to a vision of Ontario’s Niagara Parks as one that Preserves a rich heritage, Conserves natural wonders, and Inspires people world-wide. Founded in 1885, The Niagara Parks Commission is an Operational Enterprise Agency of the Ministry of Tourism, Culture and Sport. Its mission is to protect the natural and cultural heritage along the Niagara River for the enjoyment of visitors while maintaining financial self-sufficiency.