Destination Niagara Strategy
Unlocking potential and building a world-class destination
Ontario’s bold, multi-year Destination Niagara Strategy is shaping the future of tourism and Niagara Parks is leading the way.
For centuries, Niagara Falls has welcomed visitors from around the world. Through transformative investments to deliver world-class new attractions and experiences, we are working together to redefine what the destination of Niagara will look like for generations to come.
From the fully revitalized Table Rock Centre and the redevelopment of the historic Toronto Power Generating Station into Niagara Falls’ first five-star boutique hotel, every project is designed to elevate guest experiences, encourage longer stays and provide a significant economic impact all while contributing to our dual mandate of stewardship and tourism.
Niagara Takes Flight
An investment in adventure
On August 29, 2025, Niagara Parks opened Canada’s newest, must-see attraction: Niagara Takes Flight. This state-of-the-art attraction underscores our commitment to becoming one of the world’s most spectacular parks and is already changing how travelers see Niagara and its surrounding landscapes.
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Quick Facts + Results
Quick Facts:
- Ontario’s first flying theatre experience
- Cinematic First Person View (FPV) drone footage provides the sensation of flying, bringing guests closer than ever before to the mighty Horseshoe Falls
- Immersive pre-show experience that explores 13,000 years of Niagara’s history
- Final chapter in a multi-year, $25 million redevelopment of Niagara Parks’ flagship Table Rock Centre at the brink of the Falls
Results:
- Early results have surpassed initial projections for the attraction
- Anticipated annual attendance: 446,500
- Anticipated annual revenue: $9.6 million
You may have been here before, but you’ve never seen Niagara like this.
Niagara Parks Power Station & Tunnel
In 2021, the historic Niagara Parks Power Station opened as a dynamic new attraction, serving as a catalyst for growth following the COVID-19 pandemic. Every corner of the hydroelectric marvel was carefully restored to showcase its original generators and architecture, while adding modern amenities like shopping, dining, and immersive exhibits. The living museum now invites guests to learn how water powered an era of innovation and explore a century-old tunnel that leads to a stunning, riverside view of the Horseshoe Falls.
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Quick Facts + Results
Quick Facts:
- Daytime self-guided and guided tours
- Interactive and immersive Power Station at Night experience
- Complimentary audio tour added in 2024
- New interactive exhibits including suspended Tesla Coil installation with hourly demonstrations
- Temporary exhibit Tesla: A Spark of Genius hosted in 2025 in partnership with the Nikola Tesla Museum in Belgrade, Serbia
Results:
- Received the Lieutenant Governor’s Excellence in Conservation Award in 2022
- Niagara Parks paid off $20 million loan from Ontario Financing Authority for the adaptive reuse in 2025, 9 years ahead of schedule
- Average annual attendance: 350,000
- Average annual revenue: $10 million
Redevelopment of Journey Behind the Falls
Niagara Parks is investing in its flagship attraction through a multiphase redevelopment that will:
– Restore a century-old tunnel previously closed during WWII
– Install a brand-new, year-round viewing platform that will provide sweeping, panoramic views of Niagara Falls
– Rebuild the existing lower platform, bringing guests closer than ever to the heart of Niagara
“By balancing our own investments with dynamic private-sector partnerships to deliver new, world-class products and experiences, we are introducing even more reasons to visit this iconic, bucket-list-worthy destination.” – David Adames, CEO Niagara Parks
Toronto Power Generating Station
Perched on the edge of the Niagara River above Niagara Falls, the historic Toronto Power Generating Station is about to become Niagara Falls’ first, five-star boutique hotel. Through a transformative private sector investment and new partnership between Niagara Parks and Toronto Power Hotel Inc., the redevelopment will feature a variety of indoor and outdoor public viewing areas, a world-class spa, exceptional dining experiences, a craft brewery, vibrant event spaces and more.
Visitor Transportation System
Following a call for proposals launched in 2023, Niagara Parks is advancing a project to build a new Visitor Transportation System that will provide seamless travel and connection within the core tourism area of Queen Victoria Park.
The proposed system is an eco-friendly, electric and fully accessible elevated tram system that will provide seamless access to top attractions. Part transit system, part attraction, it will feature five key stations across a 7.6 – kilometre route with panoramic glass passenger capsules that will offer never-before-seen views of Niagara Falls and the surrounding landscape.
Niagara Parks has signed a Letter of Intent with Society Developments, as part of a joint venture with Marks Barfield Architects, to design, build, finance, operate and maintain the new system through a long-term lease agreement, subject to approval by the Province.
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Quick Facts
- Over its history, Niagara Parks has operated a number of visitor transportation systems, including “view mobiles”, people mover buses, funiculars, and most recently, the WEGO bus system
- The new system aims to reduce vehicular congestion and enhance the pedestrian experience, preserving the parklike character of Queen Victoria Park
- 7.6-kilometre route with five uniquely designed stations from Rapidsview Park to Clifton Hill
- Environmentally sustainable, fully accessible solution designed to integrate seamlessly into the natural landscape
- Private sector investment to design, build, finance, operate and maintain the new system and the proponent will pay base and variable rent to Niagara Parks
Together we will create a future where Niagara shines on the global stage.
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